UX/UI / Brand Refresh
This project started with a brand refresh, updating the colour palette and typography. The new palette balances boldness and warmth, reflecting the Company’s strong presence and the nurturing qualities of the School. Inspired by prairie seasons, it combines the warmth of a sunset with the coolness of winter. The Macklin and Autor typefaces bring elegance, strength, and a contemporary, warm feel to the brand.
In collaboration with website consultants and their development team, the redesigned website now supports various organizational functions, including ticketing, class registration, and donations. Its responsive design prioritizes accessibility, with high-contrast colour schemes, optimized white space, and thoughtful typography. The layering of images, text, and graphical elements creates a sense of movement, adding depth and visual interest. By blending prairie-inspired visuals with dynamic parallax effects, the site provides a memorable and engaging user experience.
